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DVB World 2009 International Conference
Berliner Congress Center,
Berlin, 9-11 March 2009
Day 1 - Monday 9th March
Keynote Session
Chair: Helmut
Stein (Chair, DVB Promotions and Communication Module) |
| 13:00 - 13:05 |
OPENING REMARKS
Helmut
Stein |
| 13:05 - 13:15 |
CHAIRMAN'S ADDRESS
Phil
Laven (Chair, DVB Project) |
| 13:15 - 13:45 |
KEYNOTE ADDRESS: CONSUMER ELECTRONICS 3.0
The DVB Project has played a huge role in the transition from
analogue to digital TV – now the Internet promises to complement
this and so together take the consumer to the next level of the
TV experience.
Gordon
G. Graylish (VP, Sales and Marketing Group; Deputy General
Manager, EMEA; Intel Corporation) |
Flagship Session
Chair: Helmut
Stein (Chair, DVB Promotions and Communication Module) |
| 13.45 - 14:15 |
DVB DEPLOYMENTS - THE NUMBERS TELL THE STORY
More than 200 million DVB receivers are in use around the world.
Myra Moore, who contributes the Moore Analysis section to DVB-SCENE
magazine, puts that figure into perspective with analysis on
receiver data and forecasts by platform, as well as an examination
of factors driving those sales. Among the topics to be covered:
- How do DVB receiver sales stack up against other digital TV
delivery standards?
- Where will most of the DVB growth occur?
- How will current and future business models impact DVB deployments?
Myra
Moore (President, Digital Tech Consulting) |
| 14:15 - 14:45 |
REVISITING THE DVB COOKBOOK
In the past DVB has published a "Cookbook" outlining
the basic elements of DVB transmission systems. As the number
of DVB specifications has multiplied, it's time to look again
at what's in the DVB toolbox.
- How many DVB standards are there and what are they used for?
- Have any standards been put to unexpected use?
- Are any of them still unimplemented?
Ulrich
Reimers (Technical University Braunschweig; Chair, DVB Technical
Module) |
| 14:45 - 15:15 |
COFFEE BREAK AND EXHIBITION |
| 15:15 - 15:45 |
MEDIA HABITS OF THE NET GENERATION
Young people growing up at the start of the new century are using
the media in ways never imagined in the past, with a dizzying
array of channels, services and choices.
- How does the Net Generation really use these media?
- Is "traditional" digital TV still of relevance to
a generation that's never known a world without the Web?
- What does this generation expect will be possible in future?
Sebastian
from B. |
| 15:45 - 16:15 |
THE DIGITAL DIVIDEND - OR THE RACE FOR SPECTRUM
Lis
Grete Møller (Special Consultant, DR - Danish Broadcasting
Corporation) |
| 16:15 - 16:45 |
BERLIN - SIX YEARS AFTER ASO, STILL LOOKING TO THE FUTURE
DVB World 2009 takes place in Berlin, which was the first region
in Germany to launch DVB-T services in 2002 - and the first to
complete Analogue Switch-Off (ASO). The German terrestrial market
is now one of the world's most innovative in terms of services
and devices.
Hans
Hege (Director, mabb) Presentation will be delivered by Uwe
Haaß, head of mabb's technical department |
| 16:45 - 17:15 |
AN UPDATE FROM THE NORTH AMERICAN CABLE MARKET
Including an overview of progress with the rollout of DVB-GEM
based tru2way services.
David
Reed (Executive Vice-President & Chief Strategy Officer,
CableLabs) |
Day 2 - Tuesday 10th March
The Broadband TV Session
Chair: Peter
Barnett (Vice-chair of DVB Commercial Module; Tandberg Television) |
| 09.00 - 09:10 |
Chairman's Remarks
Peter
Barnett (Vice-chair of DVB Commercial Module; Tandberg Television) |
| 09:10 - 09:40 |
IPTV STANDARDS FROM DVB
With the release of the DVB-IPTV Phase 1.4 specification we see
the most significant and most complete set of IPTV specifications
from the DVB Project.
- What are the key elements of the specification?
- Where do they fit in the overall IPTV standards jigsaw?
- What about unmanaged networks? Is DVB working in this area too?
Muriel
Deschanel (Microsoft; Chair of DVB TM-IPI group) |
| 09:40 - 10:10 |
THE BROADBAND OPPORTUNITY - TAKING TV BEYOND MOVING PICTURES
The delivery of hybrid broadband/broadcast services opens up
a range of new possibilities:
- CommunityTV that combines user generated content (text, images,
videos) with classical broadcast TV
- Emergency services that provide time-critical data simultaneously
to a broadcast audience
- GeoBroadcast to support mass events with complementary location
based services
Bernhard
Collini-Nocker (gcs GmbH) |
| 10:10 - 10:40 |
THE FUTURE OF TELEVISION - MANAGED OR UNMANAGEABLE?
In just a few years YouTube has become truly massive, showing
billions of clips to tens of millions of users; The Pirate Bay
are tracking about two million torrents and tens of millions of
users, growing with several million users every month.
- What does the phenomenal growth of services like these mean
for IPTV operators?
- What role does standardisation play in the area of Internet
TV?
- Does DVB have anything to contribute?
Njål
Borch (Norut) |
| 10:40 - 11:10 |
COFFEE BREAK AND EXHIBITION |
| 11:10 - 11:40 |
THE CHALLENGE OF PROTECTING INTERNET DELIVERED CONTENT
Content protection is a challenge for all sectors of the media
delivery industry, but it is content that is delivered over the
Internet that offers arguably the greatest challenge.
- What issues are content providers facing in this domain?
- Is DVB-CPCM a potential solution?
Ted
Shapiro (Senior Vice President, General Counsel and Deputy
Managing Director, MPA) |
| 11:40 - 12:10 |
THE FUTURE FOR BROADCASTERS
The growth of the Internet and IP for content delivery puts broadcasters
in potentially unfamiliar territory.
- DVB has served them well in the traditional delivery channels,
but what does the future hold?
- Does DVB still have a role to play?
Peter
MacAvock (Programme Manager, EBU Technical) |
| 12:10 - 12:45 |
Panel Discussion |
| 12:45 - 14:00 |
NETWORKING LUNCH AND EXHIBITION |
The Cable Session
Chairman: Peter
Siebert (currently Albis Technologies AG; from May 2009,
Director of the DVB Project Office) |
| 14:00 - 14:10 |
Chairman's Remarks
Peter
Siebert (currently Albis Technologies AG; from May 2009,
Director of the DVB Project Office) |
| 14:10 - 14:40 |
DVB-C2 - A VERY SURPRISING SPECIFICATION!
DVB-C2 is the latest 2nd generation delivery standard from the
DVB Project. It represents a big leap forward from DVB-C with
a range of innovative new techniques included and large gains
in expected performance.
Christoph
Schaaf (Chairman of DVB-TM-C2; Kabel Deutschland) |
| 14:40 - 15:10 |
IMPLEMENTING DVB-C2
Whilst innovation is a conerstone of the development of new DVB
technical specifications, the end goal must be a standard that
will be implemented by the industry.
- Where will be DVB-C2 be implemented first?
- What advantages and opportunities will it bring to cable operators?
- When are the first devices using DVB-C2 likely to become available?
Lorenz
Glatz (CTO, Kabel Deutschland) |
| 15:10 - 15:40 |
THE FUTURE FOR THE CABLE INDUSTRY
The ReDeSign Project investigates new technologies extending the
life expectancy of today’s Hybrid Fibre Coax (HFC) networks including
a Next Generation HFC broadband architecture. MSOs will be able
to migrate to this architecture in a most cost-effective manner.
Activities include contributing to the development and validation
of DVB-C2.
ReDeSign is an FP7 research project co-funded by the European
Commission.
Dirk
Jaeger (Technische Universität Braunschweig and Chairman of
ReDeSign) |
| 15:40 - 16:10 |
COFFEE BREAK AND EXHIBITION |
| 16:10 - 16:40 |
THE HYBRID PATH TO TRUE CONVERGENCE
- What are the key technology ingredients operators need to take
full advantage of the hybrid IP-DVB trend on their networks?
- How can operators create more comprehensive convergent services?
- How can content flow between consumer devices in a way that
is transparent to the consumer?
Ivan
Verbesselt (Senior VP of Marketing, Nagravision) |
The Consumer Electronics
Session
Moderator: Phil
Laven (DVB) |
| 16:40 - 18:00 |
PANEL DISCUSSION
John
Adam (Samsung)
Renaud
Di Francesco (EICTA/Sony)
Andreas
Schumann (Panasonic)
Consumer Electronics manufacturers and retailers face a range
of challenges in the move to digital broadcasting. This panel
discussion, moderated by DVB chairman Phil Laven, will explore
a selection of the following issues:
- Europe is one continent, but many countries: how can the industry
cope with the differing requirements and regulations in each
market?
- How can the moves from DVB-T to T2, from MPEG-2 to MPEG-4,
from SD to HD, etc... be managed for the benefit of both the
industry and consumers?
- What features are consumers really looking for in the newest
devices?
- What comes after the move to flat-panel displays?
- Will we see a common DRM solution for Europe?
- The Green question: what is the industry doing to reduce its
carbon footprint? |
Day 3 - Wednesday 11th March
The Terrestrial Session
Chair: Ulrich
Reimers (Technical University Braunschweig; Chair, DVB Technical
Module) |
| 09:00 - 09:10 |
Chairman's Remarks
Ulrich
Reimers (Technical University Braunschweig; Chair, DVB Technical
Module) |
| 09:10 - 09:40 |
DVB-T2: AN UPDATE FROM THE UK ROLLOUT
The first demonstrations of DVB-T2, the most advanced digital
terrestrial transmission system, took place during IBC 2008. Trial
transmissions are under way in the UK with a view to launching
the first services before the end of 2009.
- What are the main steps to be taken towards the launch of services?
- What challenges have to be overcome to reach that point?
Graham
Plumb (Head of Distribution Technology, BBC) |
| 09:40 - 10:10 |
TERRESTRIAL HDTV IN THE UK
The Freeview platform is the most successful and mature DVB-T
implementation in the world, holding a strong position in a
competitive DTV market. DVB-T2 will be used to enable the addition
of High Definition services to the Freeview platform.
- What services will be offered?
- Can terrestrial really compete with satellite and cable in
this area?
- Managing confusion - Freeview HD branding
Cheryl
Sloan (Director of Strategy and New Product Development,
Freeview) |
| 10:10 - 10:40 |
HD ON TERRESTRIAL - THE FRENCH APPROACH
HDTV services began on the French DTT network in October 2008
using DVB-T.
- Why didn't the French wait for DVB-T2 to become available?
- How do they achieve the required capacity?
- What are the future plans?
Jean-Pierre
Lacotte (HD-Forum, France) |
| 10:40 - 11:10 |
COFFEE BREAK AND EXHIBITION |
| 11.10 - 11:40 |
SINGLE FREQUENCY NETWORKS - THE FULL STORY
Single Frequency Networks (SFNs) have always been an attractive
option for DVB-T - and in future DVB-T2 - implementers. The challenge
is to satisfy network quality of service requirements and constraints
in deploying SFNs.
- What benefits do SFNs bring?
- Are there some constraints to deploying SFNs (headend, redundancy,
receivers, …)?
- How can regional or local content be catered for in a nationwide
SFN?
- How does DVB-T2 differ from DVB-T in terms of SFN management?
Laurent
Roul (ENENSYS Technologies) |
| 11.40 - 12:10 |
MOBILE TV FROM DVB - WHAT ARE THE OPTIONS?
There are now a range of options from DVB for delivering mobile
TV services - DVB-T, DVB-H, DVB-SH, DVB-IPDC, DVB-T2 - and a range
of options within those standards.
- What factors should operators take into account when choosing
which system to implement?
- What are the relative strengths and weaknesses, costs and opportunities?
Alex
Mestre (Abertis Telecom) |
| 12.10 - 12:40 |
AUSTRIA - A DVB-H MODEL
DVB-H services were launched in Austria to coincide with the EURO
2008 football championships hosted in Austria and Switzerland.
The regulatory environment, network planning and business models
offer a useful example for other countries to examine.
- What steps were taken to ensure a successful roll-out?
- What lessons have been learned in the first months?
- Has the service been welcomed by users?
Stefan
Krueger (Media Broadcast) |
Conference Wrap-up |
| 12:40 - 13:00 |
CONFERENCE WRAP-UP - THE BIG ISSUES
Phil
Laven (Chair, DVB Project) |
| 13:00 |
CONFERENCE CLOSES |
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